No matter what type of marketing campaign you create, it is essential that you split test ad copy, landing pages and website funnels for maximum optimization. However, figuring out how to split test your campaign can be difficult, which is where services like Optimizely boldly comes to the rescue.
What is Optimizely?
Optimizely is easily the best A/B split testing service you can possibly use right now. It's simple to use, has a clean interface, and the best support to handle any and all of your technical needs.
Optimizely goes beyond your typical A/B testing though. It was designed to deliver you streamlined data so that you can actually identify trends and patterns to make an advertising campaign as profitable as it can possibly be. Perhaps that's why Optimizely is the most widely used A/B split testing services around the world by marketers.
What's cool is that it syncs in well with leadpages landing pages so you can have the best of both worlds.
Optimizely Features and Benefits
Optimizely is loaded with features that will help you maximize your campaign and squeeze every cent of profit out of it. Here are just some of the features:
Easy Integration: Optimizely only uses one line of code in your HTML to enable you to test any variation of your campaign you create. This process will literally take you two minutes to complete and then you can instantly start split testing.
Custom Goal Tracking: Optimizely enables you to track anything you desire. This includes, engagement, clicks, conversions, sign ups, or anything else that you could possibly want to track.
Advanced Split Testing: Want to run a day/night split test? Perhaps, you want to see whether or not weekdays or weekends convert better. Optimizely allows you to be flexible when, how, and what to test at any given time.
Tool Integration: If you're already using Google Analytics or KISSmetrics, then you're in luck. Optimizely has a custom API that will easily integrate your data into both of these analytics tools along with several others.
However, while these benefits and features are awesome, the absolute best thing about Optimizely is that enables you to allocate your visitors to profitable variations to your ads, even if they are not live on your site. In other words, you don't have to worry about losing money while you make changes to your ads to make them more profitable. This could literally make you thousands of extra dollars in profit.
Optimizely offers pricing for its Bronze, Silver, and Gold packages on a month-to-month, yearly, or bi-yearly basis. Here are the features including in each:
Bronze Package $19/month: Essential features, targeting, and personalization
Silver Package $79/month: All the features in bronze + cross-browser testing
Gold Package $399/month: All the features in silver + multivariate testing, visitor segmentation, and multi-page funnel testing.
For most people, the silver or gold package is going to be the best option, although custom options are available for big agencies who want to use an exclusive platinum package.
Optimizely is hands-down the best A/B testing service and it can literally make you thousands of extra dollars. If you're not using Optimizely to split test, you could be throwing thousands of dollars away.