As we mentioned in the last section, this chapter is about what it takes to attract visitors to your business. Consider last chapter the “how” of making money online and this chapter the “what” to making money online.
To put it as simple as possible, you have to have some sort of knowledge to create some sort of value to a potential customer. Every person has some sort of knowledge another person does not so you need to leverage this knowledge.
We are going to focus on Ideas that Work and that is the basis and foundation of why and how to Win Big Online in your business and professional efforts.
Now, with that being said one of the biggest misconceptions in the internet marketing world is that beginners think they have to be an expert to gain any traction in their niche. In reality, this is not the case. Instead, you just need to have some knowledge in your niche and present it in a way that other people find valuable.
Let’s say you start a fitness website because you are passionate about that subject. One easy way to add content to your blog is to simply use your personal experiences and write about them. You don’t have to have a PHD in nutrition or be a certified trainer to start your blog and write useful content.
After all, don’t you think readers would want content from someone’s real life experience rather than a bunch of confusing science articles that may or may not be true. By writing about your experiences regarding fitness, you can connect to someone who’s experiencing the same things and connect with them on a personal level. This encourages readers to share your blog with friends and will subsequently help your blog grow.
Another easy example is the travel niche. Why? Because there is almost an endless amount of places to visit in the world. By writing about your experiences in a certain place your readers can connect with you on a personal level and will want to share your story with others while you still make money in the process.
Essentially, the information you write about needs to add value. If you need more researched content chances are you can find it on the Internet. Once you find it, your job becomes to sort it, repackage it, and post it to your website.
Sure this sounds easy but it can be incredibly difficult and in many popular niches the competition is tough. This is all the more reason why you need to carve out a unique aspect to your website so you can grab a piece of the pie in your niche.
The Importance of Passion
You need to remember that it will take time to build up a following and to create a real brand. Sometimes it can even take years before you are considered the authority in your niche. This is why it is important to have passion in your niche because without it, you will quickly burn out and end up failing.
Let’s take a real life example. Stephanie Nelson, founder of Couponmom.com started her blog in 2001 and did not make a cent for three years. Today, her website attracts a little over 3.8 million visitors per month. She devoted herself for the first three years to building a real website that has a tremendous amount of value to visitors and today she’s reaping in the rewards.
Another thing to remember is a quote from Stephanie Nelson, which is, “My advice is to choose a topic you’ll never get tired of,.. I am still not tired of it.”
In other words you need to find something that excites you and that you will remain passionate about. That way you can be assured you will not burn out.
Another important thing to consider is your writing style. In most niches it is essential to connect with your audience on a personal level. If you hate writing, it’s going to be incredibly difficult to develop a brand or website unless you have the capital to outsource content.
If you don’t have the capital to outsource your writing, then you better get used to typing. I myself used to hate writing and it preventing me from succeeding for a long period of time. However, I eventually knew that I better either get used to writing or find the money to hire someone else. I chose the former and I’ve eventually grown to enjoy writing, hence why I’m writing such a long guide.
Regardless, writing is not for everybody and maybe you are just simply not a person who can write engaging content no matter what you do or how hard you try. It’s understandable and it shouldn’t deter you from trying to make money online. There are plenty of other methods to make money online that require zero writing skills but generally speaking, these method require some start up capital to get the project off the ground.
The Importance of Startup Capital
I’ve mentioned this probably a dozen times now – it takes money to make money. If you have a decent starting budget, you can pretty much start making money immediately provided you have the knowledge. However, most people do not have much startup capital, which is why they will find it more difficult to make money initially.
Why is startup capital so important?
Let’s use a real life example to display the importance of capital. If you have a large amount of startup capital, you don’t have to worry about writing content. You can simply outsource the work to a group of experienced writers and pay them. If you have a lot of capital, you can also start purchasing traffic so your content can be seen faster and potentially go viral quicker.
Another example would be for a service or software. If you’re not a programmer or coder, then you will absolutely have to hire someone. If you can outsource all the work, you can simply be the “idea guy” and focus on other parts of the business like scaling and developing the idea out more.
Simply put, startup capital just makes money so much easier. People without capital are at a great disadvantage although sometimes that can help motivate and push these people to work harder to be successful.
Besides capital, implementation of an idea is key. The Internet world moves at such an incredible speed that if you want around to develop an idea chances are a competitor with capital will come through, take over the niche and leave you in their dust. You can’t sit around for years working on an idea; you need to push yourself to scale it as long as possible.
The affiliate world is full of people copying and ripping off each other’s work. The affiliate world is cutthroat and if you don’t take advantage of a niche, chances are someone else will and you’ll end up losing out on potentially thousands of dollars.
Just remember this, it is not as easy to make money as it used to be in the past. In fact, it is only going to get harder to make money as more people start their own online business. Society has woken up and realized that the Internet is the future and is a goldmine for getting rich.
The key points here to remember are this:
- Having a passion for your niche is essential for growing a real brand and preventing you from burning out.
- Being able to connect with your audience on a personal level is a must, especially for early success.
- Having startup capital is clearly an advantage over your competition although it is not necessarily required to be successful.
- Implementing your ideas as fast as possible is a must. Doing so will put you in the best position to become the authority site in your niche.
or go back to last part: