The Importance of Increasing Website Traffic

The diabolical dirty debate and devilish digital discussion on “how to increase targeted website traffic and gain more search visitors” is akin to diving down the rabbit hole as a hearty-carrot…if that makes any sense?

Simplicity is the ultimate sophistication.

Expect to be eaten – fully and wholly – but that is what becoming and transforming into an expert is all about – it defies the very nature of trial and error, stacks the odds in your favor, and gives you a positive influence over your outcome – by first knowing there is a learning curve and leveraging the proverbial ladder to climb to avoid being blinded (or in this case, ignored) online.

In order to grow our virtual visibility and inter-connectivity online we must learn how to increase website traffic and gain targeted search visitors by implementing these 2 tactics from the start – 1) follow the right people/examples 1a) think outside of the box 2) act on the right information/guidance 2a) get outside your comfort zone.

Following the following advice (make sure you follow) below, no matter how you plan to increase targeted website and blog traffic, whether naturally or artificially, ethically or privately, there is a Free Formula that will help you dramatically and radically build a bigger, better, more attractive and interactive audience.

We will cover many contributing factors on acquiring more internet traffic including your social media network/outreach, search engine optimization/marketing, press releases and utilizing the most trafficked websites in the world to your advantage. However, our primary focus and intention is to give you an action plan full of purpose on the importance of increasing website traffic and gaining targeted search engine visitors.

We are not afraid to get our knees dirty or apply a little elbow grease, as well as upset a few “behind the scenes” online traffic agencies and distributors, as we know what it takes to act accordingly to accelerate and drive your website traffic through the roof.

blog newsWhile this shouldn't be BREAKING NEWS, if you plan on building a real business online, then your number one goal should be figuring out how to get laser-targeted traffic to your website. Otherwise you won't make money since nobody will be viewing your website, advertisements or valuable offers.

We can talk about conversion, optimization, and sales all day long – but without receiving any interested spectators to your content, all of that goes void, not viral.

Without obtaining and generating high-quality targeted traffic, you will simply not have a profitable business on the internet. It goes without mentioning, traffic is essentially the most pivotal and vital aspect to a successful business and without it, you simply won't succeed. If you traffic stops, your business is going to fail.

Traffic is the worst part of business to fail because if you know how to obtain traffic, you can always restart if you fail. However, if you do not excel in traffic generation, you simply will not be able to make money online in the event you fail.

If you know how to drive search traffic and targeted website visitors – you will win online – if you are skilled at scaling your traffic, there is essentially no limit to how much money you can make online. By knowing how to put the right product or service to the right people, you've essentially put yourself in a position to print money online. Like I've said many times, all you have to do is put yourself in an existing sales funnel and drive traffic to that funnel. Sometimes it's your product; other times it's somebody else's.

Types of Internet Traffic

There are two main types of traffic – free and paid. Free traffic generally means performing search engine optimization to obtain higher search rankings. This traffic is called organic traffic and while you do not have to pay for traffic, it still takes a lot of time and money to obtain those top spots. It takes a lot of content that is valuable to attract links from readers, so in reality organic traffic is not necessarily free.

Free traffic can also be obtained through social media, although this method is obviously new. If you can deliver valuable content, chances are people will want to share your content with their friends and family on various media outlets.

Driving free traffic is not easy by any means of the imagination. In fact, most of the time paid traffic is easier to obtain. Plus, it is a lot easier to scale paid traffic and test whether or not your campaign is actually profitable.

Paid Traffic Sources

There are virtually an endless amount of paid sources of traffic. However, not all networks are created equal and the quality of traffic varies from network to network.

Google Adwords is widely regarded as having the highest quality traffic you can buy. When people are already searching for a specific search query, they are motivated to buy and much more likely to purchase your product or service. Bing also has its’ advertising program but there is not as much traffic as Google, although traffic is much cheaper than Google.

Google and Bing are not the only networks available, however they are two of the biggest. If you want a list of more networks, feel free to visit this list of 350 different ad networks.

There is more traffic than any one person can buy. However, it’s best to narrow down your ad networks to the networks you’ve found success with in the past and have built a relationship with.

Once you become a big advertiser, you can go directly to big news sites or other niche sites and purchasing advertising. The volume of traffic is incredibly and you can flood your website or landing page with thousands of visitors each and every day.

Before you just go diving into paid traffic, there are some things to consider:

While paid traffic can deliver you a lot of traffic quickly, if you didn’t do your research and take the time to create a campaign that can be successful, you could end flushing a lot of money down the drain.

You should always test your sales funnel before starting paid traffic to ensure each step works correctly. This will prevent you from losing any potential sales to a technical error or hosting issue.

Another vital step is to start testing with a low budget you are prepared to lose. This will ensure you don’t waste a ton of money on an unprofitable campaign and can allow you to cut your losses before you waste too much money.

Remember, it’s always a good idea to see what other advertisers are doing before diving into a campaign. Modeling (not stealing) your campaign based on others will help you build a successful campaign that can make you some serious money.

Free Traffic Sources

There are two main free traffic sources – search and social media. As we’ve mentioned before, search is primarily focused on SEO and generally converts better because the user already has the intent to buy.

Free traffic is a great alternative method of obtaining traffic but it will take a lot of time and effort. You really need to work twice as hard to obtain the amount of traffic you could with paid traffic. At the end of the day though, the keyword is literally the key to making money.

The simplest way to obtain free traffic is by buying a domain, a hosting account, and publishing software like wordpress. You can literally setup your own expert blog within a few hours and be posting content in the same day.

If you're going to be successful with this type of business you need to differentiate yourself from the millions of other bloggers trying to do exactly what are you are trying to do. Sometimes this requires you invest some money into the blog but in most cases it just means creating the highest quality content you can possibly create.

If you do not create content that influences people to share and interact with, your blog will not be successful. You must be aggressive in how you display and share content and you cannot be afraid to take risks.

Once you build out a website, your content will be “indexed,” or added to the search results in search engines. It's just a matter of time before you see traffic provided your content is compelling and your initial visitors are linking to your website all over the Internet. Remember, the more quality links you have, the higher your search engine rankings will do.

There are several other things you can do to help your site rank better. Optimizing your site design, layout, and keywords used in your content will all help you rank better. Obviously there are some dark areas in the SEO world which can be profitable, but also can cause your website to become penalized.

Google's become incredibly volatile over the last few years and has penalized millions of websites through their ‘Panda' and ‘Penguin' updates. Google hit many innocent sites, which is why it is important to avoid relying only Google to make money. Instead, focus on both free and paid traffic generation methods.

2 comments

  1. Ashley Bailey

    Great! Very clear insights about the web traffic sources. It would have been more interesting if you had explained the step by step ways on how to earn via traffic as well!

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