VWO Website Testing Software:
For many online entrepreneurs whose specialty might be generating leads, some of the finer points of advanced marketing get overlooked. The reason is usually because they're inexperienced and don't understand what's involved in getting a website to really work.
Enter VWO- the online business person's answer to all the tricky, time-consuming, nit-picky parts of on-page marketing they never have the time to learn, much less implement.
Specifically, Visual Website Optimizer is a B2B solution available on a monthly subscription basis for website owners who need pages that convert.
What is VWO?
VWO is really a tool, owned by Wingify. Wingify is a software company based in Delhi, India. They seem on the up and up, and even have a good rating on Glassdoor, a company review site I trust.
OK, Then, Who is Wingify?
They are specialists…no masters in the field of conversion rate optimization. Their services are really used by real online business owners, their calculators are incredibly useful, and they've partnered with real businesses you've already heard of (“Clicky”, for example).
What's the Product?
- Basic Standard Plan. $9 per month, up to 2,000 visitors per month.
- Custom Standard Plan. $49 per month (billed annually), up to 10,000 visitors per month. Price goes up when you get more visitors.
- Custom Enterprise Plan. $499 per month billed annually.
The two Standard plans for Visual Website Optimizer include the following services:
- A/B Testing (tweak your headlines, buttons or other small things & see what works best against the original version of your site)
- Split URL Testing (split your website traffic to 2 different sites, see which performs better)
- Multivariate Testing (test multiple changes at the same time)
- Heatmaps
- Up to 5 users
- Visual Editor (tweak your site easily and quickly)
- Targeting (show specific content to specific users based on what you think works best for them…based on referring URL, search keywords, demography, user behavior and more)
- Revenue Analysis
- 20.5 email support
- 30 day trial for up to 1,000 visitors + unlimited email support
The Custom Enterprise Plan for Visual Website Optimizer includes wayyyy more services than the standard plans. Here are a few examples:
- Geo-targeting
- Website reviews
- API access
- Unlimited users
- Account Manager
- Mobile Website Testing
- Optimization consultation
Visual Website Optimizer Business Opportunity
There are four ways to participate as a partner with VWO:
#1. Affiliate.
- Get 10% flat rate commission on anyone you get to sign up for services.
- Get 5% monthly and annual recurring commission
- Get access to more training materials & reports
#2. Premium Partner.
- Partner with Wingify as a reseller of their product
- Use Wingify's logo in your marketing materials.
- Get your business listed in Wingify's Partner Directory
- Access to even more resources, training, support
- Earn a share of revenue
#3. Certified Partner
- Get certified to conduct your own A/B and multivariate testing solutions
- Use Wingify's resources to provide testing solutions to clients
- Wingify recommends customers to you for testing while they provide customer support, technical support, and sales support
#4. Technology Partners
- Integrate your own tool with the VWO suite of products
- Clicky is a tech partner
The Pros & Cons of Visual Website Optimizer
Pros
- Great lineup of products
- Opportunity to rebrand their stuff and sell it as your own if you have an established business already.
- One of the best B2B opportunities out there: it provides essential tools & knowledge for competing in online commerce ventures
- Makes the tricky parts of marketing very easy.
Cons
- The more traffic your site gets, the more expensive the service becomes (but that's good for your residual income opportunities.
- Unless you get the $499 Custom package, you don't get any mobile website testing and mobile is where it's at these days.
The Verdict
This is a great product, so it should be an easy sell. Best advice is to use it yourself for a few weeks so you get to know all the components to the packages. Once you can sound off on how great everything is, the rest is cake.
