Kitsy Lane

What is Kitsy Lane?

If you're new to the business world and want to start off with an easy intro to running your own business, Kitsy Lane might be just perfect for you.

Kitsly Lane offers budding entrepreneurs mainly a marketing opportunity to sell jewelry online for some pretty decent commissions…with no requirements, no risk, and very little to do on the “business” end of things other than promote the line via Social Media. They provide everything, including payment processing, shipping and customer service, so all you have to do is market the products.

Here's how it works, what the company is all about, plus details of the compensation plan in care you're interested in promoting jewelry and earning some income.

Kitsy Lane, The Company & The Execs

Fairly new to the world, Kitsy Lane came on the scene in 2012 and offers around 700 jewelery items for sale. The company is based in Boston and headed by a man, which was surprising to me.

Andy Fox, the CEO, has a long list of CEO experiences behind him, including a few voice processing companies, some mobile startups, and right before he started Kitsy Lane he was VP of Product Management at Novell.

Pretty impressive.

He started the company after witnessing the sales power of the home party trunk show. Social selling was where it's at, he decided, and within very short time, Kitsy Lane was born.

Mr. Fox's idea was to capture the energy of the home party social selling scene, and duplicate it online via social media platforms.

Therefore, boutique owners (what the distributors are called) are supplied with tons of tools for integrating Kitsy Lane media packages with their Facebook, Pinterest, Twitter, and Tumblr accounts.

With influx of seed money to the tune of $3.5 million, more social platform integration is on the way, as well as other vehicles to help boutique owners sell the jewelry.

The Kitsy Lane Compensation Plan

Here's the plan as described by a Boutique Owner…

  • Commissions are up to 35% on every piece you sell
  • Your rate depends on our rank
  • Start out with 25% commission
  • Sell Personal Volume $1,000+ in a month and get extra 5% (30%)
  • Or be active and have $10,000+ in team volume in 1 month
  • Sell Personal Volume $2,500 in a month and get extra 10% (35%)
  • Or be active and have $25,000 in team retail volume
  • Commission down to 4 levels

Now here's what it says on the Kitsy Lane website about the compensation plan…

  • Commissions are up to 25% on every piece you sell
  • 5 orders/week at $75 average = $3,500/year
  • 5 orders/day at $75 average order = $25,000/year
  • 20 orders/day at $75/average order = $100,000/year
  • Earn commissions on the Boutique Owners you sign up

5 orders/week at $75 each order netting you $3,500 comes out to just a tad under 18%. I guess they're quoting the starting level…it does say “up to” 25%.

For no overhead, no merchant processing fees, no investment and no risk- 18% ain't bad. Pieces run from around $40 to $90, in general.

Pros & Cons

Pros

  1. No buy-in, so there's no risk to opening up a boutique except wasting your time if it doesn't work out.
  2. Get free website: yourname.kitsylane.com to promote.
  3. They provide design templates so it's easy to create your site.
  4. Curate your own jewelry collection from a huge array of products for your own look and style boutique…a “hand picked” assortment of jewelry.
  5. Customer service- including returns- is handled for you on the main Kitsy Lane website.

Cons

  1. Why the confusion on what the compensation is?
  2. Some reviews of the product say it's cheap-looking. However, I have experience in jewelry sales and let me tell you, customers are all over the place with their impression and limited knowledge of jewelry and what to expect for what you pay. This is costume jewelry, ladies…don't get your hopes up too high when you're paying $84 for a “gold” necklace!

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