Formor
The idea that a special drink can support your cardiovascular system with vitamins, antioxidants, minerals is futuristic, but it's also here right now. Formor International's Cardio Cocktail, the featured product in a small lineup of similar cocktails, is purported to help blood flow in the body, thereby aiding the cardiovascular system in keeping arteries clog-free.
We'll see how that pans out, but for now, let's get a closer look at the company, the products, and the Formor compensation plan.
Formor Products
- Cardio Cocktail
- Joint Cocktail
- Calm Cocktail
The Science Behind Formor's Cardio Cocktail™
L-Argenine is the featured ingredient in the Cardio Cocktail. Scientists won the Nobel Prize in medicine back in the late 1990s for work done on this substance, when they discovered its effect on the cardiovascular system.
Formor's former spokesperson/Doctor claimed that -Argenine cleared his blocked arteries. However, this doctor, Dr. Joseph Prendergast M.D., is no longer with Formor, and their website provides NO links to scientific studies, of which there must be many, supporting the cardiovascular benefits of L-argenine.
Seems like a huge oversight there, and for no good reason since there is science out there!
Formor: Who's Behind the Company?
Stan Goss is a hardworking buy who started Formor in the 1990s…no special credentials, just hard work. Thirty years of developing a distributor network should count for something, but we couldn't find anything on the Formor website about what they've been selling all these years. It's just a little disconcerting…how long will Cardio Cocktail et al last? What became of the products Formor sold before the present ones?
The Medical Advisory Board seems impressive, but the top of the list we have Dr. Sandra Denton…who has a pile of credentials in things most people don't care about…”chelation therapy”, for one. When we think “Medical Advisoroy Board”, we don't want to see too much alternative medicine mumbo jumbo. We want to see affiliation with conventional medicine institutions like research labs, hospitals and the like. Granted, Dr. Denton was an ER physician for 21 years, but by stressing her work in chelation, Formor isn't doing much to convince us of her credentials.
Well let's scroll down the page and see who else in on this Medical Advisory Board…nobody! That's it. The “board” consists of one person. OK now we're getting a little worried. If L-Argenine is such a miracle ingredient, couldn't they find more scientists to lend their credentials to the company?
The Opportunity to Earn Income With Formor
We'll say one thing: Formor takes an original approach to describing their business opportunity. Most MLMs focus on the top 1%, who will go on to make fabulous amounts of money.
Not Formor! They state, point blank, that over 95% of all people who join them are part-time, they are not professional sales people, and don't believe they can build a large team.
They say they created their business opportunity for losers…no, just kidding! But we love the honest approach. They do say their opportunity was created with the part-timer in mind, and devised a system where income could be earned without the need for a large group of downlines. Of course the larger opportunity exists too…they do have their 1%ers who make tons of money.
The business opportunity offered through Formor starts with just 3 people you find, then they find 3 each. That makes 12, each buying 100 BV worth of products, you get $450 that month. 4×4 is $780 and 5×5 is $1200. There are 12 more levels…keep buying your 100BV worth of products and you're golden.
Formor's training videos breaks the business process into a few easy steps:
- drink it
- share it (have a party, use social media, or one-on-one environment) and refer people to the system: watch videos, train them
- live it: the products & the opportunity become part of your every day life: participate in live training events, exclusive leadership development retreats
Training videos are polished and inspirational. They stress a “soft sell” technique involving throwing parties to share the product and the business opportunity. It's a slick collection of videos featuring healthy-looking young people, all of whom have a slightly Midwestern aura about them. Formor has put their training money into video, it's clear to see, which explains why they advise their IDs to simply refer potentials to the online videos to reel them in.
“Let the tools do the selling and the website do the legwork”
Dan Hobbs, whoever he is, was featured in the older videos back in 2009. Well it's a good thing Formor seems to have hired a slick marketing company to take over the video production because he's hardly an advertisement for good health. Using the young, healthy glowing Millenials was definitely a good move!
Stay on that track, Formor execs, and you just may iron out a few of the kinks we've mentioned here today.
